In the e-commerce world, Amazon represents a vast marketplace where millions of products vie for visibility amid countless consumer searches. To succeed in this dynamic environment, mastering search visibility is crucial. The Amazon Keyword Insight API is a vital tool that helps sellers enhance their product listings, improve discoverability, and optimize sales by providing essential keyword data.
The Amazon Keyword Insight API grants access to valuable insights into Amazon's search algorithms, revealing the keywords and phrases that drive traffic, clicks, and conversions. Sellers can use this data to refine their product titles, descriptions, and bullet points, ensuring they rank highly in search results.
In a competitive landscape, staying ahead of rivals is critical. The API also enables sellers to analyze competitors' keyword strategies, allowing for adjustments to maintain a competitive advantage.
Overall, the Amazon Keyword Insight API is a transformative tool for unlocking your products' potential on Amazon. By offering comprehensive keyword insights, it helps sellers boost visibility, attract more customers, and increase conversion rates, securing a leading edge in the ever-evolving e-commerce market.
It will receive a parameter and provide you with a JSON.
Keyword research: Conduct extensive keyword research to identify relevant terms for product listings.
Product title optimization: Use API information to optimize product titles with high-performing keywords.
Improve product descriptions: Enhance product descriptions by incorporating relevant keywords identified through the API.
Monitor competitor keywords: Analyze competitor listings to identify and target high-performing keywords.
Optimize ad campaigns: Use API data to refine keyword targeting in Sponsored Products and Sponsored Brands campaigns.
Basic Plan: 10 requests per day.
Pro Plan: 20 requests per day.
Pro Plus Plan: 40 requests per day.
Premium Plan: 80 requests per day.
Elite Plan: 160 requests per day.
To use this endpoint you must indicate a keyword in the parameter.
Keyword Information - Endpoint Features
| Object | Description |
|---|---|
user_input |
[Required] Indicates a keyword |
[{"id":15420,"Keyword":"tempered glass screen protector iphone x","Rank":"1","URL_Found":"https://www.amazon.com/iphone-x-screen-protector/s?k=iphone+x+screen+protector","_of_Searches":"40","Organic_Traffic":"17","Competition":"High","Cost_Per_Click":"$1.27","Keyword_Difficulty":34.8},{"id":15587,"Keyword":"iphone screen protector black","Rank":"1","URL_Found":"https://www.amazon.com/Entwth-Protector-Compatible-Anti-Scratch-Anti-Glare/dp/B07K4GMVHQ","_of_Searches":"90","Organic_Traffic":"49","Competition":"High","Cost_Per_Click":"$2.47","Keyword_Difficulty":35.1},{"id":15839,"Keyword":"tempered glass screen protector iphone 7","Rank":"1","URL_Found":"https://www.amazon.com/Best-iPhone-7-Screen-Protector/s?k=Best+iPhone+7+Screen+Protector","_of_Searches":"30","Organic_Traffic":"12","Competition":"High","Cost_Per_Click":"$1.95","Keyword_Difficulty":35.6},{"id":16355,"Keyword":"privacy screen protector iphone xr","Rank":"1","URL_Found":"https://www.amazon.com/privacy-screen-iphone-xr/s?k=privacy+screen+iphone+xr","_of_Searches":"210","Organic_Traffic":"99","Competition":"High","Cost_Per_Click":"$1.97","Keyword_Difficulty":36.5},{"id":16553,"Keyword":"iphone x screen protector","Rank":"1","URL_Found":"https://www.amazon.com/iphone-x-screen-protector/s?k=iphone+x+screen+protector","_of_Searches":"1300","Organic_Traffic":"517","Competition":"High","Cost_Per_Click":"$1.91","Keyword_Difficulty":36.8},{"id":17021,"Keyword":"tempered glass screen protector iphone xr","Rank":"1","URL_Found":"https://www.amazon.com/Best-iPhone-XR-Screen-Protector/s?k=Best+iPhone+XR+Screen+Protector","_of_Searches":"20","Organic_Traffic":"8","Competition":"High","Cost_Per_Click":"$2.20","Keyword_Difficulty":37.8},{"id":17173,"Keyword":"seek thermal iphone","Rank":"4","URL_Found":"https://www.amazon.com/Seek-Thermal-Compact-All-Purpose-Imaging/dp/B00NYWABAA","_of_Searches":"50","Organic_Traffic":"5","Competition":"High","Cost_Per_Click":"$1.59","Keyword_Difficulty":38},{"id":17321,"Keyword":"iphone xr screen protector","Rank":"2","URL_Found":"https://www.amazon.com/Best-iPhone-XR-Screen-Protector/s?k=Best+iPhone+XR+Screen+Protector","_of_Searches":"2400","Organic_Traffic":"476","Competition":"High","Cost_Per_Click":"$2.32","Keyword_Difficulty":38.4},{"id":17579,"Keyword":"crossbody iphone bag","Rank":"3","URL_Found":"https://www.amazon.com/crossbody-bags-iphone/s?k=crossbody+bags+for+iphone","_of_Searches":"1000","Organic_Traffic":"148","Competition":"High","Cost_Per_Click":"$3.32","Keyword_Difficulty":39},{"id":18327,"Keyword":"iphone screen protector matte","Rank":"1","URL_Found":"https://www.amazon.com/Matte-Finish-Screen-Protector/s?k=Matte+Finish+Screen+Protector","_of_Searches":"320","Organic_Traffic":"149","Competition":"High","Cost_Per_Click":"$1.83","Keyword_Difficulty":40.8},{"id":18441,"Keyword":"tempered glass screen protector iphone 11","Rank":"1","URL_Found":"https://www.amazon.com/iphone-11-screen-protector/s?k=iphone+11+screen+protector","_of_Searches":"90","Organic_Traffic":"39","Competition":"High","Cost_Per_Click":"$3.43","Keyword_Difficulty":41.2},{"id":18751,"Keyword":"iphone xr screen protector zagg","Rank":"4","URL_Found":"https://www.amazon.com/ZAGG-InvisibleShield-Glass-Screen-Protector/dp/B07F9B6W8J","_of_Searches":"10","Organic_Traffic":"1","Competition":"High","Cost_Per_Click":"N/A","Keyword_Difficulty":42.1},{"id":18788,"Keyword":"iphone xs max screen protector","Rank":"1","URL_Found":"https://www.amazon.com/iphone-xs-max-screen-protector/s?k=iphone+xs+max+screen+protector","_of_Searches":"720","Organic_Traffic":"287","Competition":"High","Cost_Per_Click":"$2.44","Keyword_Difficulty":42.2},{"id":18871,"Keyword":"iphone 7 screen protector zagg","Rank":"3","URL_Found":"https://www.amazon.com/ZAGG-IP7LGC-F00-InvisibleShield-Screen-Protector/dp/B01INSDRKA","_of_Searches":"10","Organic_Traffic":"2","Competition":"High","Cost_Per_Click":"$1.77","Keyword_Difficulty":42.5},{"id":18896,"Keyword":"iphone screen protector plastic","Rank":"2","URL_Found":"https://www.amazon.com/Cell-Phone-Screen-Protectors-Plastic/s?keywords=Cell Phone Screen Protectors\u0026rh=n:2407781011,p_n_feature_nineteen_browse-bin:21576587011\u0026c=ts\u0026ts_id=2407781011","_of_Searches":"90","Organic_Traffic":"27","Competition":"High","Cost_Per_Click":"$1.84","Keyword_Difficulty":42.6},{"id":19383,"Keyword":"iphone screen protector privacy","Rank":"1","URL_Found":"https://www.amazon.com/privacy-screens-iphone/s?k=privacy+screens+for+iphone","_of_Searches":"1000","Organic_Traffic":"533","Competition":"High","Cost_Per_Click":"$2.57","Keyword_Difficulty":44.8},{"id":19710,"Keyword":"iphone screen protector amazon","Rank":"1","URL_Found":"https://www.amazon.com/iphone-screen-protector/s?k=iphone+screen+protector","_of_Searches":"170","Organic_Traffic":"164","Competition":"High","Cost_Per_Click":"$1.68","Keyword_Difficulty":47.8}]
curl --location --request GET 'https://zylalabs.com/api/4965/amazon+keyword+insight+api/6262/keyword+information?user_input=iphone' --header 'Authorization: Bearer YOUR_API_KEY'
| Header | Description |
|---|---|
Authorization
|
[Required] Should be Bearer access_key. See "Your API Access Key" above when you are subscribed. |
No long-term commitment. Upgrade, downgrade, or cancel anytime. Free Trial includes up to 50 requests.
To use this API users must indicate a keyword and they will get information such as cost per click, ranking, competition and much more.
The Amazon Keyword Insight API allows users to access and retrieve keyword data related to product listings in the Amazon marketplace.
There are different plans to suit all tastes, including a free trial for a small number of requests, but your rate is limited to avoid abuse of the service.
Zyla provides a wide range of integration methods for almost all programming languages. You can use these codes to integrate with your project as you need.
The API provides keyword data including rank, search volume, organic traffic, competition, cost-per-click, and keyword difficulty for Amazon listings.
The GET Keyword Information endpoint returns detailed keyword data, including the keyword itself, its rank, organic traffic, competition level, cost per click, and keyword difficulty. This information helps sellers optimize their product listings effectively.
The key fields in the response data include "Keyword," "Rank," "Organic_Traffic," "Competition," "Cost_Per_Click," and "Keyword_Difficulty." Each field provides insights into the keyword's performance and competitiveness.
The response data is organized in a JSON format, where each keyword's information is presented as an object within an array. This structure allows for easy parsing and extraction of relevant data for analysis.
The endpoint provides information on keyword performance metrics such as search volume, organic traffic, competition level, and cost per click, enabling users to make informed decisions about their product listings.
Users can customize their data requests by specifying different keywords in the parameter when calling the GET Keyword Information endpoint. This allows for targeted insights based on specific product keywords.
The data is sourced from Amazon's search algorithms and user interactions, ensuring that the insights reflect real-time trends and performance metrics relevant to the marketplace.
Data accuracy is maintained through continuous updates and monitoring of Amazon's search algorithms and user behavior, ensuring that the keyword insights provided are relevant and reliable.
Typical use cases include optimizing product titles and descriptions, conducting keyword research, monitoring competitor strategies, and refining ad campaigns to enhance visibility and conversion rates on Amazon.
Zyla API Hub is like a big store for APIs, where you can find thousands of them all in one place. We also offer dedicated support and real-time monitoring of all APIs. Once you sign up, you can pick and choose which APIs you want to use. Just remember, each API needs its own subscription. But if you subscribe to multiple ones, you'll use the same key for all of them, making things easier for you.
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